Going Places & Co-op travel merger will lead to great cruise deals

It’s an ill wind that blows nobody any good, and while it’s a sad day for many of those who work in the industry, it could be a great chance to stake out a really good cruise deal.

Profits in the cruise industry are being squeezed and that means that better deals are on offer to customers seeking a bargain cruise. Job cuts will be essential as the two businesses merge, but on the other hand, co-operative members are likely to see cheaper cruise offerings as a result. It’s expected that the competition commission will have to make a ruling to allow the merger, as it reduces the major players to just two, but the deal is expected to go ahead, to the satisfaction of holidaymakers who have been hit by a slew of holiday company failures like Sun4U, Goldtrail and XL Leisure. If you’re looking for a big cruise holiday, then seeking out the offers that are likely to emerge as a result of the merger is key – all lines and agents will be using this as a marker for their own best deals.