Royal Caribbean builds on iPhone cruise app success

Royal Caribbean International travellers can take the cruise line with them wherever they go thanks to the lines iPhone app.

With more than 40,000 downloads of the app worldwide since November 2010, the cruise line has launched a Portuguese version of the app for Brazilian cruisers and a Spanish version for cruise travellers in Spain.

The app is available to download for free at the iTunes store. Novice and veteran cruise holiday makers can use the app to search and browse the latest news, itineraries, special offers, availability and real-time pricing. There are also options to book a cruise from their hand-held device with a wireless data connection.

Betsy O’Rourke, senior vice president of Marketing said “The official Royal Caribbean iPhone app is the latest addition to enhancing our fans’ experiences, on board one of our ships or at home, we were the first North American cruise line to offer a mobile app and, with its success, we are expanding its reach by providing localized content for Spain in Spanish and Brazil in Portuguese. With instant access to ships’ information, real-time pricing and special offers at their fingertips, vacationers can plan a Royal Caribbean cruise with family and friends wherever they are.”

Users may now browse Royal Caribbean’s worldwide destinations; explore ships’ deck plans, take a glance at Allure of the Seas’ onboard webcams, show-off their stateroom or study ship facts all before even boarding the ship.

Cruisers can also search for a travel agent, select to dial Royal Caribbean’s Certified Vacation Planning (CVP) team to book their cruise, or choose the new “We’ll Call You” option, where you can input your telephone number in the app and a Royal Caribbean representative calls within 10 seconds. Prospective guests also may choose to receive an e-mail quote before making a final decision.

Another brilliant idea from one of the world’s most innovative cruise lines.