Cruise Line Mimics Airline With Fee-based Perks Program

Carnival Cruise Lines are testing a new program that allows passengers to pay for perks, similar to airlines, such as priority embarkation, early cabin availability and express luggage delivery.

The new "Faster to the Fun" pilot program is being tested on the Carnival Imagination and the Carnival Liberty ships, which both set sail later this month.

For a cost of around $49.95 per cabin, all passengers in that party will receive Faster to the Fun VIP benefits, regardless of the number of occupants.

The package includes priority dinner seating and tender availability, choice of early or late debarkation, and express access to the ships' guest services desk for assistance during the cruise. Passengers will also be able to get off the ship in a separate line as well, avoiding long queues.

Carnival said the program was developed based on extensive passenger surveys, indicating a strong interest in a fee-based package of priority access and benefits like airlines.

Diamond- and Platinum-level members of Carnival's VIFP (Very Important Fun Person) Club guest recognition program will get all the benefits of the Faster to the Fun program available free of charge.

Cruisers will have to book the Faster to the Fun package in advance of going on their cruise and spots will be limited to a select number.

The program is only available for purchase on Carnival Imagination and Carnival Liberty at the minute but the program may be extended to the rest of the Carnival fleet if successful.