Survey shows package holiday bookings are growing

The results of the recent Mintel survey show that 53% of people questioned had travelled abroad on holiday in the twelve months to June on a package, of which 11% had travelled on both package and independent holidays, while 42% had taken only package holidays. Mintel analysis also suggests that government figures may be understating the package holiday share of the market because government figures rely on the International Passenger Survey but only customers who have bought holidays marketed at an inclusive price are considered to have taken a package holiday according to its criteria. Which means any traveller who bought several parts of their holiday from the same tour operator but not as part of a single deal would be added to the government’s tally of independent travellers rather than package holiday buyer.