Ocean Village farewell cruise

There are discounts of up to £200 per couple being offered in the promotion of the very last summer sailings by Ocean Village in 2010. The promotional deal is supported by a major TV campaign and begins on December 28, to catch people in the lull between Christmas and New Year, running until February 28. The £200 per couple offer is to be found against the brochure price for Ocean Village’s 14-night Mediterranean cruises with a £100 discount being offered per couple for the similar but seven-night options.

This ‘Farewell Season Savings’ campaign has been spearheaded by Head of Marketing Communications Gill Haynes, who said, ‘In the current climate, people are looking for quality, value and brands they can trust to deliver a great holiday experience. With customer quality scores from the ship still hitting record levels, these are things Ocean Village can be relied upon to deliver. Ocean Village heads towards its farewell season in an extremely strong position with substantially more accommodation sold than at this time last year. The increase in repeat bookings from 30% to 48% is a real endorsement of how much people enjoy their holidays with us and is something agents can use to demonstrate to the 52% of newcomers, that their first cruise with us will be a great one. If first timers are hesitating over making a commitment, agents need to help them over the tipping point now because we will sell out; it’s only a question of how soon.’ So if you want to try an informal cruise next summer, this may be a case of ‘Don’t miss the boat’.