Older cruise passengers happy to book online

Click with Technology has undertaken a survey that reveals that it’s not just the young cruise taker that uses the internet to research the high seas.

According to their responses, 73% of people aged 40 – 75 would be happy to making an online booking for their next cruise. This discovery walks all over the often-heard claim that the average cruise passenger is old in age and old in attitude - and also suggests that there’s little evidence to back up the belief that ‘Silver Surfers’ don’t want to get involved with online booking technology because they are unfamiliar with it and have concerns over the security of their booking.

The UK cruise market is forecast to be worth £2.2 billion in 2010 and many cruise lines are dedicated to ensuring their potential customers are getting the best information online. Dan Caplin, Director of Click with Technology said, ‘The recent poll is great news for the online travel industry, it underlines the need for online booking applications and as recent figures have shown; the cruise sector is on track for phenomenal growth again next year. Offering your customers with live cabin availability and pricing will enable you to differentiate yourself from your competitors.’ Not only that, cruise sites such as www.socruise.com can also offer you reviews of past cruises and up to the minute news about what’s happening with cruises around the world, as well as immediate booking through the site.